Core services

Commercial control services for owned stores and marketplaces.

MASAR does not sell generic marketing activity. Each service is designed to make retained revenue, margin pressure, leakage, SKU economics, and channel decisions visible to leadership.

E-commerce Revenue Control

Commercial problem: Sales can grow while retained revenue is unclear.
What MASAR controls: Pricing, fees, ads, returns, logistics, settlements, and operational leakage.
Decision output: A clearer view of revenue quality, margin pressure, leakage, and what deserves scale.
Who it is for: Brands with online revenue that need commercial control, not more disconnected activity.

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Revenue Control Review

Commercial problem: Leadership needs a confidential diagnosis before committing to a larger system.
What MASAR controls: Sales reports, SKU economics, prices, COGS if available, ad spend, returns, logistics, fees, settlements, inventory, and dashboards.
Decision output: Executive summary, leakage map, SKU action matrix, ROAS notes, channel diagnosis, and 30-day action plan.
Who it is for: Owners, CEOs, and commercial teams deciding what to fix before scaling.

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Growth Systems for Brand-Owned Stores

Commercial problem: Owned stores can produce orders while pricing, conversion, and retained margin remain disconnected.
What MASAR controls: Salla, Shopify, direct-to-consumer operations, conversion signals, price floors, channel reporting, and growth rhythm.
Decision output: Store decisions on what to scale, protect, fix, or stop.
Who it is for: Brands that want their owned store to become a controlled commercial channel.

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Marketplace Commercial Control

Commercial problem: Marketplace dashboards show activity, but margin can leak through fees, pricing, returns, and settlement gaps.
What MASAR controls: Noon, Amazon.sa, Trendyol, and other scoped channels as part of the wider revenue control system.
Decision output: Channel action priorities, pricing guardrails, leakage register, and weekly marketplace governance.
Who it is for: Brands using marketplaces as one growth channel, not their whole identity.

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Pricing & Profitability Systems

Commercial problem: Discounting and channel pricing can destroy contribution margin before leadership sees the damage.
What MASAR controls: Price-floor logic, margin guardrails, promotion rules, marketplace fee impact, and channel-specific pricing decisions.
Decision output: Safe pricing logic and promotion decisions connected to retained value.
Who it is for: Teams that need pricing discipline across stores and marketplaces.

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SKU Economics & Contribution Margin Control

Commercial problem: Products can sell while contribution margin, return risk, and scalability remain hidden.
What MASAR controls: SKU profitability, margin pressure, return signals, inventory availability, role, and next action.
Decision output: SKU action matrix: scale, protect, fix, pause, liquidate, or stop.
Who it is for: Brands with product depth and unclear SKU-level economics.

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ROAS & Advertising Governance

Commercial problem: Platform ROAS can look healthy while contribution margin is weak.
What MASAR controls: Ad spend, ROAS, conversion, SKU economics, retained revenue, and channel leakage.
Decision output: Advertising decisions governed by commercial contribution, not media metrics alone.
Who it is for: Brands investing in Google, Meta, TikTok, Snapchat, Noon Ads, Amazon Ads, or Trendyol ads.

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Returns, Logistics & Settlement Leakage Review

Commercial problem: Refunds, shipping costs, commissions, and settlement deductions can quietly drain margin.
What MASAR controls: Refund rates, return reasons, shipping costs, marketplace fees, commissions, deductions, and payout gaps.
Decision output: Leakage register and action plan to reduce hidden losses.
Who it is for: Brands with rising orders but unexplained margin pressure.

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Commercial Dashboards & Reporting Systems

Commercial problem: Dashboards often report activity without telling leadership what to do next.
What MASAR controls: Google Sheets and dashboard systems that connect stores, marketplaces, ads, pricing, inventory, and reporting.
Decision output: Leadership-ready reporting rhythm and weekly action view.
Who it is for: Owners and teams that need one commercial operating view.

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Multi-Channel Growth Operations

Commercial problem: Stores, marketplaces, ads, pricing, inventory, and reporting often run in separate lanes.
What MASAR controls: Operating rhythm across owned stores, Salla, Shopify, Noon, Amazon.sa, Trendyol, and growth channels.
Decision output: Connected commercial decisions across the full e-commerce system.
Who it is for: Brands scaling across more than one channel.

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Fractional E-commerce / Commercial Leadership

Commercial problem: Some brands need senior commercial direction without hiring a full-time leader.
What MASAR controls: Weekly decision governance, priorities, cross-functional coordination, and commercial control systems.
Decision output: Leadership-level direction for growth, finance, operations, logistics, and channel teams.
Who it is for: Founders and CEOs who need senior commercial support with operational discipline.

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Start with control

Request a Revenue Control Review.

If your brand is selling online but lacks clarity over retained revenue, MASAR can diagnose the commercial system behind growth.

Request a Revenue Control Review Talk to MASAR on WhatsApp

No platform passwords required at inquiry stage. Commercial data is reviewed confidentially.